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LYCRA’s Dual Comfort Tech Targets “New Utility” Trend

Innovative LYCRA Dual Comfort technology provides all-day stretch comfort for today’s “workleisure” lifestyle.
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The LYCRA Company’s latest development provides functional performance benefits with sustainable features for ready-to-wear and wovens. Called LYCRA Dual Comfort, the technology combines comfortable stretch and cooling properties with long-lasting shape retention.

Key to this technology is the new LYCRA T400 A EcoMade fiber. Created with a proprietary process, the new fiber delivers the texture and appearance of a spun yarn, offering low-impact, comfortable and versatile garments with thermal comfort. LYCRA T400 A EcoMade fiber contains both recycled and renewable content for reduced impact vs. virgin fibers.

The company positions the technology as a perfect fit for the emerging “new utility” trend that blends rugged performance with tailored elegance and caters to the needs of cross-segment apparel categories such as “workleisure” or “outleisure.”

“Now that we’ve experienced all-day comfort, we expect versatile clothes made from sustainable fabrics that provide the freedom to embrace a casual, comfortable lifestyle,” said Ebru Ozaydin, strategic marketing director at The LYCRA Company. “The term ‘new utility’ has become a buzzword for defining lightweight apparel, combining everyday practicality and urban elegance using low-impact materials.”

LYCRA Dual Comfort technology is only available from mills licensed by The LYCRA Company.

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Feb 22, 2022

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