LYCRA Company Teams with Browzwear to Advance 3D
In an effort to accelerate the digital transformation of its product portfolio, The Lycra Company is teaming with software specialist Browzwear, thus giving designers using 3D fashion design platforms, such as VStitcher and Lotta, the ability to quickly and easily develop fabrics incorporating Lycra, Lycra T400 and CoolMax fibers. The Browzwear partnership builds on The Lycra Company's multifaceted digital vision that launched with the Lycra One customer portal last year, an online marketplace connecting brands, retailers, and garment makers to a global network of partner mills in a virtual capacity.
With Browzwear's software, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate apparel fashions using fabrics showcased in the Lycra Brand Materials Library. All the materials with digital versions in the Lycra Brand Materials Library can be sourced directly from one of 15 global mills initially featured on Browzwear.
Julien Born, CEO of The Lycra Company stated, “Digital transformation and sustainability offer opportunities but also stretch our approach to innovation, as fast and meaningful advances in those areas cannot be achieved alone. By teaming up with Browzwear, we are taking an important step in that direction, with the goal of ultimately changing the way the apparel industry will engage and interact digitally to optimize the sourcing of high-quality fabrics that extend garment wear life and reduce the need for samples.”