In The Market

Hip Hemp


Hemp is riding high this season, and for good reason. The natural fiber is durable, earth-friendly and hits the mark with multi-purpose functionality that includes inherent antimicrobial properties — all attributes top of mind with today’s active outdoorists. Now, however, brands are adding to the fiber’s versatility with new takes on hemp and launching products designed for emerging categories like micromobility, camp-wear with aesthetic pop, and performance alpine footwear ideal for apres mountain strolls. More proof of hemp’s hip factor: startups in the hemp field are becoming known as hempreneurs.

Po Campo bags showcase the reflectivity properties of the Visi-Hemp fabric.


Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Po Campo’s new City Lights Collection is designed with this growing commuter group in mind and features Visi-Hemp, a proprietary reflective hemp fabric in a selection of four bags. Visi-Hemp is a soft-to-the-touch, yet durable, eco-performance blend of 55 percent hemp and 45 percent recycled polyester, with highly reflective fibers woven throughout. The reflective thread is woven in a pattern that mimics the appearance of a city skyline at night and is visible both day and night. “Sitting inside, the thread will catch the sun’s rays as the day passes. Outside on the street, the fabric catches the light from street lamps and cars giving the wearer a sense of visibility and safety,” explains Po Campo head of product Marty Crandall.

Top, Jungmaven basic tees and towel; New, Men's Mountain Short and Women's Sespe Romper.


It’s summertime and the livin’ is easy in Jungmaven’s latest selection of camp-wear and road-trip essentials all made from a hemp/organic cotton blend that is as comfy as it is sturdy. The women’s Sespe Romper is a feather-weight seven-ounce garment dyed 55/45 hemp/organic cotton fabric with standout color. The relaxed fit, ultra-wide leg and adjustable cami straps allow for enhanced fit and greater freedom of movement. Deep side pockets are a worthy design detail.

The high-style, low impact men’s Mountain Short sports a roomy, yet contemporary fit, functional pockets with left leg hammer loop and tool pocket, and a durable, eco-friendly fabric blend of hemp and organic cotton.

Hemp Fortex

introduces a 70 percent cotton/30 percent, 265 g/sm fabric that is functionally fit for lifestyle applications with an eco-friendly DNA. Hemp Fortex collects all waste from its own garment factory and respins the scraps into yarn. This fabric, for example, was knitted with the company’s recycled hemp/cotton yarn.

Delilah Home’s organic hemp sheets are certified organic from field to finished product to the stringent Global Organic Textile Standard (GOTS). GOTS requires the use of organic fiber and prohibits the use of hazardous processing inputs while also demanding adherence to strict worker and environmental standards. The sheets have a natural linen-like texture, are breathable, and hemp’s inherent performance properties thermoregulate body temperature while sleeping for enhanced comfort.


Salewa’s Alpine Life collection gets a boost with an all new Wildfire Canvas. The lightweight and comfortable shoe features an upper that  includes a Kevlar core cable alongside a recycled cotton and hemp canvas with a 360 degree full rubber rand. The PFC-free footwear includes high quality leather and precision lacing to ensure optimal fit. Fully ventilated, these shoes can perform on mixed mountain terrain, mud, grass, scree, and anything in between.