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Retaking the Field

The summer of 2021 is a time of rebirth and re-opening for America and, thankfully, for the team sports business as well. As more state and local governments and agencies give the go-ahead for a full reopening, the team market is enthusiastically ramping back up to full strength.

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Team Insight

Magazine Archives

The Team Dealer As Educator

It was recently reported that Stanford University will be reinstating all 11 sports it rashly considered eliminating during the pandemic. At the same time both William and Mary and Dartmouth reported they intended to remove planned cuts to varsity sports programs.

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Team Players

Over the past few years and lately accelerated by the pandemic, there has been a shifting dynamic in the relationship between team dealers and their vendor partners — and it’s not all for the better.

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Filling A Void In A Local Team Market

Taking advantage of local conditions, including the sale of Johnny Mac’s and Nill Bros. to BSN Sports, the owner of St. Louis-based soccer specialty store Soccer Master has taken the unusual (these days) step to expand into becoming a full-line team dealer.

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Fourth and Long for Football in America

Going back an extra season for accurate numbers, the big-picture participation numbers for tackle football in the U.S. remain solid, if not spectacular. (COVID-19’s impact was so severe that the National Federation of State High School Associations (NFHS) didn’t conduct...

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The 1-On-1 Project: Part 3

Amy Watts’ journey in team sales began in 1995 in Wichita, KS, working for Athletic Attic Team Sales. Over a span of 10 years she sold team, licensed and corporate apparel prior to her division being sold to Nebraska Sports Industries.

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Solid Sales

Never have socks been more important in the world of team sports — not because navigating the ever-changing landscape brought on by COVID-19 has been so difficult, but because this simple staple of a player’s uniform seems to offer a sense of stability and reliability.

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Cliff Keen in NIL Deals With Parris, Amine

Jumping directly into the Name, Image, Likeness (NIL) game to market high-profile collegiate athletes, Cliff Keen Athletic has entered into NIL marketing deals with University of Michigan Mason Parris, and Myles Amine.

Read More

CBS Report Focuses on Closing of Miken Factory

Team Insight Extra ran across this article posted on cbsnews.com that focused on the planned closing of the venerable Miken plant in the small town of Caledonia, MN.

Read More

Spalding Unveils TF Basketball Line

Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use.

Read More

Augusta Unveils Freestyle Headwear

Adding to its already impressive product lineup, Augusta Sportswear Brands this month launched FreeStyle Headwear, a proprietary custom headwear design platform that provides Pacific Headwear customers with the ability to create their style in just four steps.

Read More

BSN Commits To 20,000 Face Mask Giveaway

Extending its reach into its core high school market, BSN Sports has launched a Face Mask Giveaway to provide 20,000 free face masks to schools. Featuring BSN’s adjustable, two-ply stock mask, the total prize of 20,000 masks will be split between five schools that will receive 4000 masks each.

Read More

Academy Sports Partners With National PAL

Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

Read More

Team Insight

EXTRA Archives

Louisville Slugger Teams With Trey Mancini To Fight Cancer

Colon cancer has a new opponent — the Trey Mancini MLB Pro Prime T16 bat created by the Baltimore Orioles outfielder and Louisville Slugger to raise awareness and prevention in the fight against colon cancer.

Wilson Sporting Goods Partners With YMCA

Wilson Sporting Goods has entered into a three-year national partnership with the YMCA of the USA (Y-USA) that provides $500,000 in funding each year for kids living in underserved areas to have access to sports.

USA Today Promotes C-Flap on Little Leaguers

Under the somewhat incendiary headline, “If Little League genuinely cares about player safety, it will mandate C-Flaps on helmets,” USA Today contributing writer Peter Funt (yes, the host of Candid Camera, but this was a serious article) made the case that...

Judge Rejects Under Armour’s UCLA Lawsuit

Under Armour’s most recent attempt to dismiss the lawsuit brought by UCLA seeking more than $200 million in damages over its terminated sponsorship deal has been rejected by a Los Angeles Superior Court judge.

Mueller Refreshes Quench Gum

Those of us who have been in the sporting goods industry for a long time will fondly remember the tubs of Quench gum always on display at Mueller Sports Medicine booths at every trade show.

NFHS Urging Vaccinations Among High School Athletes

As schools reopen around the country and a semblance of normalcy returns to classrooms and playing fields, the National Federation of State High School Associations (NFHS) has taken a strong stand on the need for vaccinations to assure players stay on the field and games are played.

BSN Sports Acquires Jim Ludtka Sporting Goods

It seems like every month BSN Sports announces it has purchased another independent team dealer – in July it was Sportline in Colorado, which was preceded in June by Billings Sports in Connecticut – and this month the Varsity Brands unit has acquired Jim Ludtka Sporting Goods ...

Iowa Associations Adopt Basketball Shot Clock in 2022

Team dealers in Iowa – and hopefully many other states soon – should get ready to start selling a lot of basketball shot clocks. Following the decision by the National Federation of State High School Associations (NFHS) Basketball Rules Committee at its annual meeting ...

Shock Doctor Launches 7v7 Football Tournament Series

Making a strong branded move into the youth and high school football scene, Shock Doctor has launched what it is calling the Legends Showcase, a 7v7 football tournament series. Beginning January 2022, Shock Doctor will start a tour of five national tournaments for elite high school and youth ...

Gary McCord, Ross Bernstein Highlight Management Conference Program

The speaker lineup at the National Sporting Goods Association (NSGA) Management Conference & Team Dealer Summit on September 26-28 at the Ritz-Carlton Golf Resort in Naples, FL, is taking shape with entertaining golf analyst Gary McCord and Hall of Fame speaker Ross Bernstein ...

CBS Report Focuses on Closing of Miken Factory

Team Insight Extra ran across this article posted on cbsnews.com that focused on the planned closing of the venerable Miken plant in the small town of Caledonia, MN.

Read More

Spalding Unveils TF Basketball Line

Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use.

Read More

Augusta Unveils Freestyle Headwear

Adding to its already impressive product lineup, Augusta Sportswear Brands this month launched FreeStyle Headwear, a proprietary custom headwear design platform that provides Pacific Headwear customers with the ability to create their style in just four steps.

Read More

BSN Commits To 20,000 Face Mask Giveaway

Extending its reach into its core high school market, BSN Sports has launched a Face Mask Giveaway to provide 20,000 free face masks to schools. Featuring BSN’s adjustable, two-ply stock mask, the total prize of 20,000 masks will be split between five schools that will receive 4000 masks each.

Read More

Academy Sports Partners With National PAL

Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

Read More

Louisville Slugger Teams With Trey Mancini To Fight Cancer

Colon cancer has a new opponent — the Trey Mancini MLB Pro Prime T16 bat created by the Baltimore Orioles outfielder and Louisville Slugger to raise awareness and prevention in the fight against colon cancer.

Read More

Team Insight

EXTRA Archives

Iowa Associations Adopt Basketball Shot Clock in 2022

Team dealers in Iowa – and hopefully many other states soon – should get ready to start selling a lot of basketball shot clocks. Following the decision by the National Federation of State High School Associations (NFHS) Basketball Rules Committee at its annual meeting ...

Shock Doctor Launches 7v7 Football Tournament Series

Making a strong branded move into the youth and high school football scene, Shock Doctor has launched what it is calling the Legends Showcase, a 7v7 football tournament series. Beginning January 2022, Shock Doctor will start a tour of five national tournaments for elite high school and youth ...

Gary McCord, Ross Bernstein Highlight Management Conference Program

The speaker lineup at the National Sporting Goods Association (NSGA) Management Conference & Team Dealer Summit on September 26-28 at the Ritz-Carlton Golf Resort in Naples, FL, is taking shape with entertaining golf analyst Gary McCord and Hall of Fame speaker Ross Bernstein ...

Christian Pulisic Signs With Puma

Looking to up its once-strong profile in the U.S. soccer market, Puma recently made a big move by grabbing Christian Pulisic away from Nike with a long-term endorsement deal. Pulisic, who plays for Chelsea in the English Premier League, is the youngest captain of the U.S. Men’s National Team ...

NFHS Makes Personnel Moves, Rules Changes

As the 2021 school year approaches with a hopeful sense of a return to normalcy, the National Federation of State High School Associations (NFHS) has been in the news with some significant personnel changes and a number of rules changes that team dealers need to know ...

Steelo Sports Is First Black-Owned Glove Brand in Olympics

Steelo Sports, a manufacturer of baseball equipment and the first Black-owned baseball glove brand used in Major League Baseball, is also now the first Black-owned baseball glove brand ever used in the Olympics.

AFFL Launching Youth Flag Football League

Showing once again that flag may indeed be the future of football, the American Flag Football League (AFFL) has launched the American Flag Football League Youth Division. Set to kickoff this fall with an expected 10,000 participants (boys and girls) around the country...

Rawlings Unveils Unique Baseball Glove

Taking baseball glove technology to a new level, Rawlings has released its REV1X series of baseball gloves. In development for several years, the REV1X used the Carbon Digital Light Synthesis (DLS) process to develop an optimized lattice structure.

Wilson Opens First Store In Chicago; More To Come

Using its hometown as a natural location of a planned direct-to-consumer expansion, Wilson Sporting Goods Co. recently opened its first retail location in Chicago. Located in the city’s Gold Coast neighborhood, the 2247-square-foot store carries a curated collection of...

Wardle Keynoting 2021 NSGA Management Conference

Bringing a little bit of entertainment experience to the world of sporting goods, Duncan Wardle, who played an instrumental role in the innovation and creativity of Disney for three decades, will be the keynote speaker at the NSGA Management Conference and Team Dealer Summit, September 26-28, 2021.

CBS Report Focuses on Closing of Miken Factory

Team Insight Extra ran across this article posted on cbsnews.com that focused on the planned closing of the venerable Miken plant in the small town of Caledonia, MN.

Read More

Spalding Unveils TF Basketball Line

Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use.

Read More

Augusta Unveils Freestyle Headwear

Adding to its already impressive product lineup, Augusta Sportswear Brands this month launched FreeStyle Headwear, a proprietary custom headwear design platform that provides Pacific Headwear customers with the ability to create their style in just four steps.

Read More

BSN Commits To 20,000 Face Mask Giveaway

Extending its reach into its core high school market, BSN Sports has launched a Face Mask Giveaway to provide 20,000 free face masks to schools. Featuring BSN’s adjustable, two-ply stock mask, the total prize of 20,000 masks will be split between five schools that will receive 4000 masks each.

Read More

Academy Sports Partners With National PAL

Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

Read More

Louisville Slugger Teams With Trey Mancini To Fight Cancer

Colon cancer has a new opponent — the Trey Mancini MLB Pro Prime T16 bat created by the Baltimore Orioles outfielder and Louisville Slugger to raise awareness and prevention in the fight against colon cancer.

Read More

Team Insight

EXTRA Archives

Cliff Keen in NIL Deals With Parris, Amine

Jumping directly into the Name, Image, Likeness (NIL) game to market high-profile collegiate athletes, Cliff Keen Athletic has entered into NIL marketing deals with University of Michigan Mason Parris, and Myles Amine.

Read More

CBS Report Focuses on Closing of Miken Factory

Team Insight Extra ran across this article posted on cbsnews.com that focused on the planned closing of the venerable Miken plant in the small town of Caledonia, MN.

Read More

Spalding Unveils TF Basketball Line

Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use.

Read More

Augusta Unveils Freestyle Headwear

Adding to its already impressive product lineup, Augusta Sportswear Brands this month launched FreeStyle Headwear, a proprietary custom headwear design platform that provides Pacific Headwear customers with the ability to create their style in just four steps.

Read More

BSN Commits To 20,000 Face Mask Giveaway

Extending its reach into its core high school market, BSN Sports has launched a Face Mask Giveaway to provide 20,000 free face masks to schools. Featuring BSN’s adjustable, two-ply stock mask, the total prize of 20,000 masks will be split between five schools that will receive 4000 masks each.

Read More

Academy Sports Partners With National PAL

Looking to make further inroads into the youth team sports market, full-line retailer Academy Sports + Outdoors has entered into a multi-year partnership with the National Police Athletic/Activities Leagues (National PAL).

Read More

Louisville Slugger Teams With Trey Mancini To Fight Cancer

Colon cancer has a new opponent — the Trey Mancini MLB Pro Prime T16 bat created by the Baltimore Orioles outfielder and Louisville Slugger to raise awareness and prevention in the fight against colon cancer.

Read More

Wilson Sporting Goods Partners With YMCA

Wilson Sporting Goods has entered into a three-year national partnership with the YMCA of the USA (Y-USA) that provides $500,000 in funding each year for kids living in underserved areas to have access to sports.

Read More

FOOTWEAR INSIGHT INDEX

With the second quarter closing next week, ominous signs remain for the U.S. economy in this persistent pandemic environment as the number of active U.S. cases rose for a 10th straight day on June 22 to 1.26 million and 23 states reported increases in the number of cases. The Congressional Budget Office estimates the U.S. economy will generate $8 trillion less in economic activity over the next decade than it predicted months ago. And a report in The Atlantic suggests four factors — a great business die-off, the household fiscal cliff, state and local budget shortfalls and the persistent pandemic crisis — put the U.S. risk for a depression. Amid this backdrop, the Dow generated nearly 59 percent of its weekly 261.80-point gain for the week on the period’s final day, June 22. The action helped the Dow post a 1.02 percent increase for the period, about even with the Segment’s 1.06 percent increase as 12 stocks rose and eight declined. Aside from Mizuno, which benefited from currency effects, Nike and Deckers were the period’s biggest gainers. The Swoosh received four stock price target hikes from investment banks ahead of its scheduled fourth-quarter earnings report on June 25. Meanwhile, Nike and Puma are merging running technology and style into styles for the golf course, including The Cat’s RS-G and The Swoosh’s Air Max 270. Shoe Carnival reported that its 389 re-opened U.S. and Puerto Rico stores experienced a 28.1 percent rise in second quarter comparable store sales through  June 22, with brick-and-mortar up 4.0 percent and e-commerce gaining nearly 470 percent year-over-year. Under Armour Founder Kevin Plank has sold his Washington, D.C. mansion for $17.3 million after a reported two years on the market at a 41 percent discount from his 2018 asking price of $29.5 million. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 123

1.06%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

ASICS Corp.
7936.T

0.35%

$11.38 • $11.34

Boot Barn
BOOT

1.09%

$22.84 • $22.59

Crocs
CROX

2.46%

$31.71 • $32.49

Designer Brands
DBI

4.49%

$7.13 • $6.81

Genesco
GCO

6.41%

$22.51 • $20.73

Mizuno
8022.T

14.12%

$18.41 • $21.01

Puma
PMMAF

1.65%

$72.90 • $74.10

Shoe Carnival
SKVL

0.26%

$27.02 • $27.09

Steve Madden
SHOO

0.13%

$23.30 • $23.33

VF Corp.
VFC

0.82%

$63.12 • $62.60

Company name
(Ticker Symbol)

% Change over week
Price 06/15/20 • Price 06/22/20

Adidas
addyy

0.72%

$132.53 • $133.49

Caleres
CAL

5.71%

$8.58 • $8.09

Deckers
DECK

3.71%

$193.55 • $200.73

Foot Locker
FL

0.99%

$29.23 • $29.52

GEOX
GEO.MI

4.49%

$0.89 • $0.85

Nike
NKE

1.72%

$97.83 • $99.51

Rocky Brands
RCKY

2.74%

$20.78 • $20.21

Skechers
SKX

5.66%

$33.20 • $31.32

Under Armour
UAA

3.55%

$9.86 • $9.51

Wolverine
WWW

0.26%

$23.08 • $23.14

TOTAL
Week over week

1.06%

$849.49 • $858.46