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Full Speed Ahead: All About the Run

Despite the challenges of 2020, the running industry is headed into 2021 with optimism. On the footwear side, new runners, new products and new technologies have the category ready to run into the new year. Performance brands are banking on everything from affordable performance to...

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Footwear Insight

Magazine Archives

Cozy @ Home

Our places of residence have taken on a lot of new roles over the past months: (Home) office, (home) gym, (home) school. These days, home base means more than ever. So maybe it’s not surprising that the categories consumers are embracing are the footwear favorites perfect for life around the house.

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Boot Book: The Essentials

Durability, comfort and protection never go out of style in the work and safety footwear category. And even as the footwear business has been challenged in 2020, work footwear has continued to deliver with performance, style and more.

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Boot Book: New Rules

The outdoor boot has been redefined. No longer dominated by traditional hiking boot silhouettes, performance hiking styles range from mid to low-cut heights, and pack in plenty of athletic tech and aesthetic. Outdoor lifestyle boots span the same diverse spectrum.

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Sock It To Me

Whether it’s for cozy times at home or lunch hour runs around the neighborhood, these socks are ready for action.

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What’s Working Now

The COVID-19 pandemic has caused a sea change in the retail landscape, altering not only what consumers buy but also when and how they buy it. It’s also changed every aspect of how stores run their business, from buying shoes to building community.

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Pandemic May Provide Running with Needed Bounce

In 2020’s early days, marketing budgets, development plans and product orders were already in place for an anticipated big year for running. Besides the usual marquee marathon events in Boston, New York and Chicago in the U.S., the Olympic Games in Tokyo were set to provide a global stage to...

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Lauren Hobart Named CEO of Dick’s Sporting Goods; Dick’s Reports Blockbuster Q3 Sales

The largest full-line sporting goods retailer in the U.S. is slated to have a woman CEO in February. Yesterday the retailer publicly disclosed that Lauren Hobart, DKS president since 2017, has been elected the President and CEO of Dick’s Sporting Goods, effective Feb. 1.

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FOOTWEAR INSIGHT INDEX

Stocks rally on the final day of the period on more encouraging COVID-19 vaccine news to close within 500 of the 30,000 mark, which it surpassed on Nov. 24. The nearly 328-point gain on Monday pushed the Dow up 81.09 for the week or essentially flat. That performance trailed the Segment, which saw 16 of 20 stocks increase and a nearly 3.9 percent gain for the week. Genesco, Designer Brands and Steve Madden paced the gainers on a percentage basis. Foot Locker, which is adding “Power Stores” in the Canadian markets of Vancouver and Toronto, led the weekly laggards. Nike is introducing a concept called Fresh Perspective as part of FL’s renamed 12 Days of Greatness (formerly Week of Greatness) that occurs every Friday and Saturday for six weeks during the holiday season. Caleres is projecting a 10-15 percent sales decline from its Famous Footwear business this year. — Bob McGee 
The Footwear Insight Index tracks 20 of the most important publicly traded companies that have a substantial footwear business (6 retailers, 14 brands).
Index base of 100 is key to the closing prices of 12/29/17

INDEX: 166

3.87%

Weekly Review

Company name
(Ticker Symbol)

% Change over week
Price 11/16/20 • Price 11/23/20

ASICS Corp.
7936.T

0.89%

$16.94 • $16.79

Boot Barn
BOOT

7.92%

$39.03 • $42.12

Crocs
CROX

8.29%

$57.44 • $62.20

Designer Brands
DBI

20.67%

$6.87 • $8.29

Genesco
GCO

25.00%

$27.00 • $33.75

Mizuno
8022.T

2.08%

$18.23 • $17.85

Puma
PMMAF

3.71%

$97.15 • $100.75

Shoe Carnival
SKVL

2.12%

$35.30 • $36.05

Steve Madden
SHOO

12.44%

$29.59 • $33.27

VF Corp.
VFC

5.19%

$82.28 • $86.55

Company name
(Ticker Symbol)

% Change over week
Price 11/16/20 • Price 11/23/20

Adidas
addyy

2.56%

$162.84 • $167.01

Caleres
CAL

4.40%

$11.81 • $12.33

Deckers
DECK

3.03%

$249.86 • $257.42

Foot Locker
FL

3.68%

$39.72 • $38.26

GEOX
GEO.MI

8.33%

$0.72 • $0.78

Nike
NKE

3.09%

$130.11 • $134.13

Rocky Brands
RCKY

2.57%

$32.25 • $31.42

Skechers
SKX

1.94%

$34.48 • $33.81

Under Armour
UAA

4.95%

$15.76 • $16.54

Wolverine
WWW

3.24%

$28.66 • $29.59

TOTAL
Week over week

3.87%

$1,115.89 • $1,159.06

Footwear Insight Extra

Archives

Caleres Names Mike Edwards Famous Footwear President

Mike Edwards, a 12-year veteran of the St. Louis parent, is replacing Molly Adams as president of Famous Footwear. Adams is leaving the retailer tomorrow for another employment opportunity.

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Denkler Named NSRA President

Mark Denkler will take over as the new president of the National Shoe Retailers Association (NSRA) effective January 1, 2021. Denkler replaces Chuck Schuyler who is retiring as NSRA president after 15 years of service.

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Kohl’s Doubles Down on Active & Outdoor

Citing recent trends showing consumers more focused on health and wellness and spending time outdoors, actions that have been accelerated by the COVID-19 pandemic, Kohl’s senior executives are doubling down on both segments with expanded product ranges.

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Adidas, Sperry Name New Marketing Execs

Adidas and Sperry have each named women to lead their marketing efforts. Vicky Free, who has led omnichannel teams at Walt Disney, Time Warner and Viacom, will join Adidas in early January as SVP of global marketing where she will be charged with developing compelling brand stories.

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In The News: Twisted-X, OR Show, JD Sports, October Retail Sales

Twisted-X is launching a no-glue line of shoes called Zero-X. Three years in the making, the Zero-X footwear collection uses a proprietary interlocking, double-stitching system, eliminating 75 percent of the harsh environmental issues created with traditional footwear, according to the brand.

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VF Goes Supreme

Timberland and Vans parent VF Corp. will acquire Supreme, the premium streetwear brand, known for its disruptive, digitally-led and weekly drop-focused business model, for $2.1 billion by year-end. Current investors The Carlyle Group and Goode Partners are selling their respective stakes in Supreme.

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Adidas Exceeding D2C Targets, Eyes Return to Growth in 2021

The Three Stripes — whose senior management team is focused on bolstering its ecommerce business, maintaining the health of its Profit & Loss statement and continuing to reduce bloated inventories — is vowing to deliver a “solid growth rate” for 2021 as it moves strategies forward to...

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Watch This: A Knockout Ad from Reyers

Reyers Shoe Store will be celebrating its 135th year in business in 2021. Located near the Pennsylvania/Ohio border in Sharon, PA, the family-owned independent is working through this tough year with grit — and the retailer’s latest TV ad delivers a holiday sales pitch from...

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NSRA’s Chuck Schuyler Retiring

Chuck Schuyler, president of the National Shoe Retailers Association, will retire on Jan. 1, 2021 after 15 years with the Tucson, AZ trade organization. During his NSRA tenure, the former president and owner of the Drew Shoe Corp., has led a number of initiatives for the trade group that...

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Wolverine Banking on Saucony, Direct-To-Consumer to Lift Fortunes

Saucony is projected to be the fastest-growing brand, in terms of percentage revenue increase, among Wolverine’s dozen footwear labels in 2021. The prediction from Wolverine Worldwide senior management is based on two factors — expansion of Saucony’s fashion-forward Originals heritage...

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