New Outlook Emerges on Exercise Routines and Material Choices
Establishing new exercise routines during Covid not only helped individuals stay fit, this trend also heightened awareness of how material choices enhance workout wear as well as casual clothing.
For example, survey takers report that when shopping for activewear, special fabric features are now top of mind. Respondents ranked “Breathability” highest, with “Wicking” and “Odor Control” rounding out the top three choices. The expectation of textile performance is starting to spill over to streetwear: 59 percent of survey participants said they are more likely to look for functional fabrics when shopping for jeans.
And a whopping 87 percent of these respondents would also be inclined to seek out performance materials when purchasing casual wardrobe items like khakis and button down shirts. This emerging material-savvy outlook bodes well for growth opportunities for functional fabrics in apparel sectors beyond activewear.
The survey, conducted by MESH01, included 319 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors.