The Essentials


There are seemingly limitless options of innovative products to sell to runners beyond running shoes and performance apparel. Here’s a look at some of the season’s must-have gear.

Wigwam Bravura Mid-Crew

This new Fall 2021 style features the brand’s patented SynchroKnit construction that provides targeted compression by removing unnecessary fabric and offers a precise fit. The sock’s CiCLO technology, Oeko-Tex Eco Passport-certified, helps reduce plastic microfiber pollution in oceans and plastic accumulation in landfills. MSRP $19.

Darn Tough Pacer

The men’s Pacer Micro Crew Ultra-Lightweight Running Sock has a debris-blocking micro crew height, targeted cushioning for added durability, and Merino wool comfort. It is naturally anti-microbial and moisture-wicking and its undetectable seam fusion makes for an ultra smooth, invisible feel. MSRP $20.

DryMax Running Lite Mesh Crew

The Spring 2021 version of the brand’s popular style is plush underfoot with wide-open vents on top for breathability. The socks offer a balance between thin and thick running socks and can be used for casual or ultra-distance runs. MSRP $14.50.

Swiftwick Flite XT Zero Tab

Developed to improve stability during activities that require quick lateral transitions, the Flite XT incorporates the brand’s GripDry Fiber and AnkleLock tech, preventing the foot from slipping and offering support around the ankle during lateral movements. MSRP $19.99.

Sock Guy Sugar SGX

Engineered for runners of every kind, and available in multiple colors, this new style has compression ribbing to prevent fatigue and increase blood flow, as well as an easyfit compression-style cuff that won’t fall down. A mesh upper offers maximum airflow ventilation. MSRP $14.95.

Feetures Merino 10

The Feetures Merino 10 sock evolves in Fall ’21, with a reinforced heel and toe, making it more durable than before. This new toe construction, along with the use of less spandex throughout, means a less compressive and more comfortable fit. MSRP $17.99 (No Show Tab and Quarter).

OS1st AC4 Active Comfort Sock

Designed as a crossover between the brand’s ultra-thin TA4 ThinAir Sock and its ultra-plush WP4 Wellness Sock, the AC4 has a deep, Y-gore heel pocket, anatomical design and OS1st’s signature C-Zone Technology that uses varying levels of compression for enhanced fit and arch support.

Zensah Heat Recovery Sock

Utilizing FIR (Far Infrared Ray) technology to help assist in muscle recovery, the Heat Recovery Sock offers compression along with the benefit of applied heat for recovery. Far Infrared Rays deliver heat by storing the energy generated by the body, and emitting it back at the muscles. MSRP $40.

Experia Green Tab Back Low Cut

Made to keep feet cool, dry and comfortable, this Fall 2021 style from Experia by Thorlos has a soft, cotton-like feel. It has mesh construction for breathability and arch support that gently hugs the foot. Durable and eco-friendly, the socks are made from certified REPREVE yarns. MSRP $13.99.

Powerstep Pulse Performance Insoles

Designed specifically for use in performance running shoes, Pulse insoles provide a blend of stability and cushioning. They are built to help reduce fatigue and improve the efficiency of a runner’s stride. Motion control from the built-in arch support and heel cradle, along with targeted dual-layer cushioning, helps absorb shock at impact to reduce stress on the feet, ankles, and other joints. MSRP $44.95.

Cadence Low Arch

The Low Arch insole is a thin 5mm from heel to toe and has the lowest arch of all Cadence models. It combines contoured support with shock absorbing comfort, especially under the heel and forefoot.  It was designed in response to requests from run specialty storeowners and others asking for a low arch Cadence option. MSRP $49.95.

Sorbothane Ultra SOLE

This athletic, performance insole is designed to absorb shock, return energy and provide long-lasting comfort. It combines a molded air-infused base with a Sorbothane heel inlay and its Sorbothane Gel forefoot pad adds cushioning. A Poron liner offers antifungal and moisture wicking properties.


Extremely lightweight, with zero drop and a 4mm stack height for enhanced shoe fit and functionality, the CURREX RUNPRO insole has a deep, decoupled heel cup for perfect fit, wrap and lock while flexing naturally with the shoe. A 3D Dynamic Arch offers anatomic support and dynamic stability for less fatigue and the PROPO+ forefoot pad delivers maximum rebound and propulsion. MSRP $54.95.

AfterShokz Aeropex Open-Ear Endurance Headphones

These lightweight, wireless, waterproof headphones are designed for endurance, with an eight-hour battery life. An open-ear design powered by bone conduction technology allows for total awareness of surroundings and premium sound quality. MSRP $159.95.

UltrAspire Momentum 2.0 Race Vest

The minimalist Momentum 2.0 vest has rear water bottle pockets that are easy to access via a magnetic closure and rail-like system. And the vest’s durable UltrAcool Light Mesh provides a breathable, lightweight feel. MSRP $89.95.

Honey Stinger Rapid Hydration

The brand’s new Rapid Hydration Mixes use honey as the energy source and contain only clean ingredients. The formula combines honey with sodium and water to speed the absorption of key nutrients.

GU Energy Labs ROCTANE Energy Drink Mix

Caffeine-free Strawberry Hibiscus is the fifth flavor in the line that contains critical carbohydrates, electrolytes, and amino acids and it is the second non-caffeinated option (joining Grape). The ROCTANE System products are aimed at fueling any athlete’s activities and races and promoting proper recovery afterward.

Nuun Energy

Packed with electrolytes, vitamins, adaptogens and a B-vitamin blend, Nuun Energy is designed to be a healthy Energy drink substitute with a lift for athletes and non-athletes alike. Nuun Energy is available in four flavors including Berry Blast, Tropical Punch, Ginger Lime Zing and Watermelon Burst.

Caterpy Air Laces

The latest addition to the Caterpy lineup has a smooth, elastic design throughout most of the lace providing for a more casual look, while the signature Caterpy “bump technology” is used on the ends to keep the desired lace tension, making for a perfect shoe fit every time. MSRP $11.95.

Amphipod Swift-Clip Luminator USB Cap Headlamp

Turn any cap into a powerful multi-mode rechargeable headlamp with the lightweight Swift-Clip Luminator. It easily and securely attaches to almost any cap rim and there are no batteries required. MSRP $50.

BOCO Gear Women’s Running Trucker

This comfortable run hat has structured front panels, a curved bill and a women’s-specific fit. Laser cut panels provide breathability for high-output runs. The hat also has an adjustable Velcro closure, a moisture-wicking internal sweatband and an inner lining at the forehead. MSRP $29.95.

KINeSYS Performance Sunscreen

This SPF 50 Fragrance Free Spray Sunscreen is easy to apply and is light, quick-drying and non-greasy. It has no added fragrance and the sweat-resistant sunscreen is free from oil, alcohol, parabens, PABAs, fragrance, preservatives and colorants. MSRP $21.99 (4oz) and $8.99 (1oz).

OOFOS OOahh Slide Camo Collection

The slide absorbs impact and helps reduce stress on the feet and joints, making it a good choice for recovery. Featuring hand-painted details, the Camo styles will be available starting in June. MSRP $69.

Suunto 7

Comprehensive sleep tracking analysis and new minimalistic design with a titanium bezel comes to the latest Suunto 7 sports watch. A significant software update on the new version of the watch integrates in-depth sleep tracking analysis, body resources management and immediate heart rate feedback visibility. MSRP $399.

Polar Ignite 2

A sleek, simple and smart fitness watch, the Ignite 2 offers personalized guidance for workouts, recovery and sleep, all in a stylish package. It also has added features like music controls, weather forecast and push notifications. MSRP $230.

Garmin Enduro

This performance GPS watch has customizable power management modes and a Power Glass solar charging lens that can extend battery life up to 65 days. And the Enduro introduces advanced training features and key performance monitoring tools tailored to help endurance athletes train and perform at their peak. MSRP $899.