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IN THE NEWS: Twisted X, Crocs, NEOS

Clayton Smith, Senior Director of Sales, Twisted X.

Twisted X Global Brands has appointed Clayton Smith to Senior Director of Sales. Previously the Director of Marketing for the brand, Smith brings experience across multiple business categories to this new role. Prior to joining the Twisted X team, Smith held various marketing roles with Justin Brands, Inc. As Senior Director of Sales, Smith will now be responsible for managing Twisted X Global Brands’ western product including Twisted X and Black Star. 

Crocs’ Chief Operating and Transformation Officer Elaine Boltz is leaving the Colorado company on Oct. 14. The company has not yet named her replacement.

Rocky Brands has sold its NEOS Overshoe business, acquired in March 2021 during its acquisition transaction with Honeywell, to SureWerx, a global maker of safety, tool and equipment products, for an undisclosed sum. 

The Holiday Spending outlook has new takes from The NPD Group and The National Retail Federation (NRF). The NRF said consumers have become more cautious, though they have not stopped spending. And NPD said increased negativity about the economy and own personal finances are causing 29 percent of U.S. consumers to “consider” spending less this holiday season.

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Oct 5, 2022


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