In The News: Skechers, Ziera USA, Reebok, SPARC, Liberty Fairs, Johnston & Murphy, REI
Skechers is making a sustainability statement, partnering with The Nature Conservancy through a multi-year commitment, contributing a minimum of $800,000 to help the organization achieve its mission to protect our world’s lands and waters. In addition, Skechers is launching Our Planet Matters, a collection of sustainable footwear that uses recycled materials in its designs. Styles in the Our Planet Matters line contain materials such as recycled cotton, polyester, rubber, EVA and TPU, as well as durable designs and washable technologies to extend the life of the product. The recycled contents of each style will be featured on packaging and hangtags.
Ziera USA has hired industry veteran Rodney Muhammad as National Sales Manager. Muhammed will lead the sales strategy and brand exposure for Ziera’s U.S. division. Before joining Ziera USA, he served nine years in sales management and marketing with San Antonio Shoemakers and previously, spent 23 years with Beautifeel. Ziera USA plans to present its Spring/ Summer 2022 in-stock collection and Fall/ Winter 2022 collections at the IR Show, The Atlanta Shoe Market as well as several regional shows. To set appointments, the team can be emailed at email@example.com.
SPARC Group, LLC, based in Lyndhurst, NJ, will be the core licensee and U.S. operator of Reebok after the company is sold by the adidas Group to Authentic Brands Group in Q1/22 for approximately $2.5 million. The new Reebok Design Group, included under SPARC, will handle all design, development, and innovation for the Vector brand around the globe. Matt O’Toole, Reebok’s president, and Todd Krinsky, Reebok SVP, will continue leading the brand from its Boston headquarters.
Liberty Fashion & Lifestyle Fairs, trade events that have showcased men’s and women’s fashions since 2013, has decided to pause its shows through the winter season and work on a strategy to restructure its business model. Co-founder and Co-owner Sharifa Murdock made the announcement in an email to past Liberty Fair attendees.
Johnston & Murphy has adopted YOOBIC’s all-in-one digital platform across its 168 company-owned retail doors. The implementation of YOOBIC software will enable it to modernize operations, improve the employee experience and deliver more customer experiences across its retail footprint. The brand had previously relied on mass emails and lengthy PDFs to communicate with employees. Through the YOOBIC app, J&M will have two-way interaction with staff to keep track of tasks and to empower associates to provide best-in-class customer service.
REI has hired former, 14-year Amazon executive Cameron Janes as its Chief Commercial Officer and promoted Kelley Hall and Vivienne Long to Chief Financial Officer and Chief Marketing Officer, respectively. Janes will be charged with fusing the co-op’s retail and ecommerce segments to build a seamless omnichannel experience for customers and members. REI currently operates 174 brick-and-mortar locations across 41 states.
LâMO Footwear is rolling out new branding for 2022. The updated brand identity aims to provide clarity and insight to the brand’s identity through a casual look and feel that matches LâMO’s comfy-cozy products. The new logo, with a dark grey and fresh red color scheme, will roll out to consumers in the fall of 2022.