In The News: Saucony, OS1st, Fila, FitFlop

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Saucony has launched the Jazz Court RFG, its most eco-friendly shoe ever. The $130 lifestyle sneaker uses zero plastic and is made of seven renewable eco-friendly materials: Cotton, jute, wool, rubber, wood, gardenia, and beet. The shippable shoebox for this style uses 100 percent recycled cardboard and no ink, with a shoebox label made of kraft paper with soy-based ink. And Saucony will ship the shoes without paper stuffing, using a 100 percent recycled cardboard “S” divider instead.


The new AC4 Active Comfort Sock from OS1st is designed to bethe ultimate comfort crossover” between the brand’s ultra-thin TA4 ThinAir sock and its ultra-plush WP4 Wellness Sock. Constructed with the brand’s signature C-Zone Technology that uses varying levels of compression for enhanced fit and arch support, the socks are also made with anti-microbial silver-ion treated micro-fiber nylon and naturally moisture-wicking nano-bamboo charcoal fibers. The socks are available for wholesale pre-order now, and will be available for shipping and consumer ordering on May 1.


Fila USA revenues declined 19.5 percent in FY20 to nearly $536.6 million, according to financial documents filed by the brand’s parent. Annual operating profit at the unit, which covers the brand’s business in the U.S., Canada and Mexico, slipped 74 percent to $8.35 million. Fila says it’s expanding U.S. wholesale distribution to upper-tier retailers and expanding its DTC and ecommerce businesses in the region.


FitFlop, the wellness footwear company, names Gianni Georgiades as CEO, effective April 6. He is a former Omnichannel Managing Director for EMEA at Deckers and VP for Europe at Coach. Most recently, Georgiades has served as CEO for Lacoste Footwear, a joint venture with Pentland Brands. FitFlop introduced its first biomechanically-engineered sandals in 2007.

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