In The News: Kodiak, PrimaLoft, Moolah Kicks, Heelys, Etnies

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Boot brand Kodiak is incorporating PrimaLoft P.U.R.E. insulation into four of its Fall 2021 hiking and lifestyle boots — the Kindersley, Stave, Tagish and Chadsey. Kodiak is the first footwear company to utilize PrimaLoft P.U.R.E. (short for Produced Using Reduced Emissions) insulation, which is made with 100 percent post-consumer recycled PET plastic.


Moolah Kicks, a basketball footwear brand for women, plans its first sneaker drop on May 7 via a crowdfunding campaign. Founded by 2020 Boston College graduate Natalie White, the brand describes itself as being “fit for female ballers” who are “done wearing men’s sneakers that are labeled unisex.” The initial sneaker is a performance basketball style with a slim forefoot width and a lightweight, synthetic upper. See more from the brand on Instagram @MoolahKicks.


Heelys, the kids’ active lifestyle brand, founded in 1999 and owned by Sequential Brands Group since 2013, is being sold to BBC International LLC, Heelys’ core licensee for wheeled footwear and related accessories, for $11 million cash. Publicly-traded SQBG, whose board continues to explore strategic alternatives for its portfolio of brands, which include Joe’s, William Rast and Caribbean Joe, intends to use the sale net proceeds to pay down debt. The company also owns a 65-percent stake in action sport brand DVS through a joint venture with Elan Polo Intl. Sequential had acquired Heelys for $5.5 million.


Etnies, for a 10th year, is continuing a “Buy a Shoe, Plant a Tree” program in conjunction with Trees for the Future—an agroforestry non-profit that trains farmers through a four-year training program called the Forest Garden Approach. Through the program, more than 2 million trees have been planted on three continents over the last decade. The company, owned by skateboarder Pierre Andre Senizergues, intends to donate an extra tree to the program for every order between April 22-30.

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