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IN THE NEWS: K-Swiss, Tradehome Shoes, Salomon, Oofos

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K-Swiss is looking to make its mark in the Formula 1 world, with the launch of a product collab with McLaren Racing. K-Swiss Tubes shoes are the official 2023 team footwear for all McLaren Racing mechanics, engineers, and VIP staffing. The K-Swiss x McLaren collection will consist of three product launches throughout the year.


Tradehome Shoes is adding to its store count. The retailer, which has more than 120 stores, plans to open its second store in West Virginia this June. Tradehome has a location currently in operation in Vienna, WV, and the new store will be in Barboursville, WV in the Huntington Mall. Like Tradehome’s other stores, it will feature premium brands such as Hey Dude, Birkenstock, Sorel, Pikolinos, Chaco, Dansko, Ecco, HOKA, Brooks, On Running and more. Headquartered in Cottage Grove, MN, Tradehome Shoes is a 100% employee-owned footwear retailer and one of the larger ESOPs in Minnesota. Tradehome has stores in 22 states.


Salomon is collaborating with designer Sandy Liang on two re-imagined styles, the RX Moc 3.0 and XT-6 Expanse, that will be available on May 5. The relationship between the two brands was forged during New York Fashion Week last month when Salomon footwear was styled on the runway with Sandy Liang’s spring/summer collections.


Oofos has signed a partnership deal with five-time MLB All Star J.D. Martinez. The former Red Sox star and current LA Dodger player says of Oofos, “It's the only foot recovery tool I've seen that actually makes a difference and helps your body feel better."