In The News: FootJoy & Lubrizol, Wrangler & Twisted X, Informa Markets and More

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FootJoy’s new FJ Stratos spikeless golf shoe leverages Lubrizol’s advanced material science for traction on and off the course. Estane TRX TPU from Lubrizol, a rubber alternative, provides traction on wet and dry surfaces. The material’s flexibility also helps ensure the successful molding of FootJoy’s patented anti-channeling tread pattern. The shoe, available commercially in men’s and women’s models this month, is being merchandised with a sticker drawing attention to its VersaTrax+ outsole design and Estane TRX TPU.


Wrangler and Twisted X have entered a licensing deal in which Twisted X will design and distribute Wrangler Footwear for men’s, women’s, and children across the western, casual/modern, outdoor, work, and work/casual categories. The initial collection, with multiple channels of distribution, is slated to release in this spring across the United States, Canada and U.S. Territories including Puerto Rico.

Twisted X CEO Prasad Reddy says the Wrangler line will focus on “quality, comfort, and sustainability, the three pillars of both companies.”


In the first half of 2021, Informa Markets, organizer of the MICAM Americas, Project, MAGIC and Coterie trade shows, has plans for four digtal, plus one in-person trade event. The planned in-person event is MAGIC Pop Up Orlando, set to take place Feb. 9-11 at the Orange County Convention Center. The limited capacity event will include women’s trend and contemporary apparel, accessories, and footwear, as well as select menswear brands.

Informa’s planned digital events include Project (Jan. 19-Feb. 15); MICAM Americas (Jan. 19-Mar. 16); MAGIC (Feb. 1-Mar. 1) and Coterie (Feb. 16-Mar. 16).

Informa plans to host more in-person events in the second half of 2021, with MAGIC slated for Aug. 9-11 in Vegas, followed by Coterie, Sep. 19-21 in New York City.


Tecnica Group North America has promoted Sam Cook to the position of VP and chief commercial officer for Tecnica Group’s Alpine and Footwear business units. In this newly created role, Cook, previously the president of Blizzard Tecnica, will oversee Alpine and Footwear business units for the Blizzard, Nordica and Tecnica brands in the U.S. and Canada.

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