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In The News: Earth Shoes; ASICS; Black Footwear Forum; Nester Hosiery

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Alison Bergen has been named CEO at Earth Shoes, replacing Mark Parsley, who has departed the company. Bergen joins Earth from Aerosoles, where she served as CEO.


Today, ASICS North America announced the launch of the company's newest brand campaign, 'Live Uplifted.' Grounded in the brand's founding ethos and mantra, "A Sound Mind in a Sound Body," the campaign aims to show the potential of a better world through movement.

"The Live Uplifted campaign reinforces ASICS' commitment to moving both the body and the mind," said Richard Sullivan, President and CEO of ASICS North America. “Channeling our founding principle, we'll aim to celebrate individuals who are creating an impact and uplifting their communities through running.”

To kick off, ASICS will be rolling out a series of content featuring a group of diverse and inspiring storytellers from throughout North America. These storytellers are utilizing the power of running in their communities to bring people together and make a meaningful impact.


The African American Footwear Forum is being rebranded as the Black Footwear Forum (BFF). Founders of the group, the Footwear Distributors and Retailers of America (FDRA) and PENSOLE Lewis College of Business & Design, say the group’s new name will strengthen and better represent the thousands of black footwear professionals and employees who work and create in the footwear industry today.

Meanwhile, the Black Footwear Forum has created an advisory committee to provide the organization with guidance and expertise going forward. Committee members will direct BFF on community engagement, education, networking, in-person events, and soon-to-be-established regional BFF chapters in key U.S. cities.

Members of the BFF Advisory Committee are Brandis Russell, Converse; Dr. D’Wayne Edwards, PENSOLE Lewis College of Business & Design; Portia Blunt, Reebok; David Ballin, Puma; LaShae Boone-McCray, RG Barry Brands; Jazerai Allen-Lord, Founder of True to Size Agency; Kris Wright, Nike; Darla Pires DeGrace, DeGrace Group Consulting; Dace Graham, Target; and Sabria Butler, FDRA.


Sock manufacturer Nester Hosiery, parent company of the Farm to Feet sock brand, has made several promotions to strengthen the support of its branded and licensed business units. Among the promotions, Chris Nitzsche was named General Manager of Licenses and Matt Brucker as the General Manager of Brands, including Farm to Feet. Along with Brucker and Nitzsche, Nester has promoted Anna Draughn to Director of Merchandising, where she will focus on all Nester brands including Farm to Feet and licensed brands Ariat, Keen, and Woolrich. Earlier this year Nester Hosiery announced the appointment of Chris Bevin as Nester Hosiery Senior Vice President of Brands and Licenses. Bevin had previously been president of Balega socks.