CEP Compression has launched its Run Sock 4.0 featuring new advancements in quality and style. The sock features graduated compression, and is designed to improve comfort with better foot padding and enhanced ventilation thanks to a blend of breathable materials. The 4.0 sock offers six different dual-block colorways to choose from, in addition to five height options, ranging from no-show to knee-high ($14.95 - $59.95).

‍ASICS Corp., slated to report full-year results tomorrow, recently raised its outlook for the 12 months ended Dec. 31, 2021. The Japanese company cited better than previous forecast results in performance running and core performance sports as contributors to the improved view. Also, ASICS said results in Europe and Greater China exceeded its previous forecast. The FY21 operating profit forecast was hiked 7.5 percent to ¥21,500 million and net sales by 1.3 percent to ¥400,000 million ($3.48 billion).

Applications are now open for the Sports and Fitness Industry Association’s 6th annual Start-Up Challenge. Entrepreneurs in the sports or fitness industry looking to pitch their product or service to executives, investors, and thought leaders, are encouraged to apply. SFIA will select up to 10 applicants to present on the big (virtual) stage in front of a panel of judges. Applications are due by March 25. More info: https://www.sfiastartupchallenge.org/