Ready to Run
Tech Details Take Run Socks and Insoles to a New Level.
Ready to Run
Tech Details Take Run Socks and Insoles to a New Level.
As in other parts of our lives, weather can be a major factor impacting us when we go for a run. This is having an impact on product design from head-to-toe, including socks and insoles, where materials and technologies play a key part in keeping feet comfortable.
With insoles, having an option that does-it-all, no matter the climate, is key. “We focus on the comfort or feel of the materials against the foot under all conditions, moisture and temperature control, minimizing slippage and motion within the shoe,” says Marc Goldberg, owner of Bonapeda Enterprises (Saluber).
In socks, keeping feet dry and warm is essential. Implus (Balega) global VP Paul Perrone advises choosing socks “with a blend of synthetic and natural fibers, and light to medium cushioning” for the best option.
“Being from North Carolina, we sometimes have two seasons in a day,” says OS1st SVP Chris Bevin. So, go for “moisture-wicking, antimicrobial options with premium yarns for breathability,” he states.
Whatever the weather, “you need a running sock that fits like a second skin,” says Jogology co-founder Tanya Pictor. No bunching, sagging or adjusting necessary. Here, brands share their top options for any adventure.
OS1st / Wicked Comfort
Tech Talk: A new product launch from OS1st, the Wicked Comfort offers ultimate cushioned performance. With it, OS1st is introducing its Dry1st Moisture Wicking technology, which wicks moisture 5x faster than two other leading brands. The sock is made in the USA with Conformance Poly yarn for a cloud-like cushion (it’s knit on a 200-needle machine for a luxury feel). MSRP $15.99.
Hero Factor: “In an independent study, Wicked Comfort tested two times more durable than two other leading brands. This is the sock for runners who want a maximum level of cushion, all the signature elements of an OS1st Sock with Purpose, and no compromise on performance.”
– Chris Bevin, SVP of business development, OS1st
Wrightsock/ Merino Trail
Tech Talk: Built for the trail, this product has cushion-dense padding for protection and seamless toe construction. It also features an anatomical heel pocket for a superior fit. The sock is knit with 74% Merino wool. MSRP $19 Quarter, $21 Crew.
Hero Factor: “Merino Trail capitalizes on the natural and amazing performance of Merino Wool; superior moisture management, unrivaled durability, and of course, effective odor defense.”
– Russ Coillot, director of sales and marketing, Wrightenberry Mills
Darn Tough Vermont / Element
Tech Talk: This lightweight sock, built for women, is available in a variety of heights, and features moisture-wicking Merino wool, which prevents blisters and hotspots before they surface. The right amount of cushioning adds extra protection and durability. MSRP $22
Hero Factor: “We will continue to see runners looking for a sock that is comfortable, durable, and fits correctly to their feet in the future. Blisters can be caused by the wrong sock. Our Merino is resilient and iversatile. It’s soft and comfortable — the ultimate fiber to handle any type of weather.”
– Jake Largess, brand manager, Darn Tough Vermont
Feetures / Elite Invisible
Tech Talk: It’s no slip, no show and stays up – thanks to Heel Hugger 2.0 silicone tape. The Elite Invisible is equipped with targeted compression to provide support where your foot needs it, along with technical mesh ventilation to keep things cool and comfortable. MSRP $18.
Hero Factor: “Consumers continue to want versatile performance products that can be used for a range of activities from running to other pursuits. They either want it to be truly hidden for a no sock look or higher silhouette for more coverage.”
– Song Nguyen, VP of product, Feetures
Jogology / High Cushion
Tech Talk: Available in low, medium and high cushion; Jogology’s socks feature a blend of recycled and sustainable performance yarns for a soft hand and plush running experience. True anatomical fit provides comfort and eliminates excess fabric that may cause irritation. Ventilation panels help keep feet cool. MSRP $16.
Hero Factor: “Jogology is about simplicity, made sustainably with a fit that ensures that it is super comfy and the DNA of the brand is socially conscious. Our Jogology socks are designed like shoes, we lock in the heel, lock in the midfoot and leave your toes free to move naturally.”
– Tanya Pictor, co-founder, Jogology
Balega / Blister Resist Light
Tech Talk: The new Blister Resistant Light sock introduces a Moh-Rino fiber, comprised of Mohair and Merino Wool twisted together. This presents a blend of fibers and moisture wicking, in an ultra-thin zero cushion sock. MSRP $20 No Show, $22 Mini Crew.
Hero Factor: “The Blister Resist line is made for runners seeking protection from blisters and the elements. To fill your sock drawer with the best assortment for crazy weather, consider materials, cushioning, and fit. Visit a specialty running store for help choosing the right socks.”
– Paul Perrone, global VP of business development, Implus
Cadence / Original Orange
Tech Talk: Features include contoured support combined with exceptional shock absorbing comfort, especially under the heel. Cadence improves the fit and feel of a shoe while providing relief for many common issues such as plantar fasciitis. MSRP $45.95.
Hero Factor: “Cadence Original Orange is the most popular model in the Cadence lineup and the go-to for many of our Run Specialty accounts. It is like a bucket seat for your feet, providing contoured support and comfort in all the right places.” – John Hinds, founder, Cadence
pedag / Viva Sport
Tech Talk: Used by runners and folks on their feet all day, the Viva Sport has a low profile to fit any shoe. The insole is crafted in Germany with soft vegan materials and offers optimal stability while limiting bacterial growth thanks to a closed-cell neoprene material. MSRP $35.
Hero Factor: “Viva Sport cushion is made with closed cell neoprene foam makes it moisture resistant and insulating for high value during cold and wet winter/fall.”
– Ivan Komashinskiy, president, pedag
Sorbothane / Ultra PLUS
Tech Talk: Ultra PLUS is Sorbothane’s most advanced insole, combining the benefits of an insole that runners have asked the brand for: comfort, protection, arch support and a deep heel cup for stability. An air-infused base provides superior full-length cushioning and support. MSRP $70.59.
Hero Factor: “Ultra PLUS features the unmatched cushioning comfort and impact protection of both a Sorbothane heel strike pad and an expanded Sorbothane forefoot insert. The Sorbothane Ultra PLUS has a custom arch component with a deep stabilizing heel cup. It helps provide maximum support, foot stability and proper foot placement.”
– David Church, president, Sorbothane
OrthoLite / X40
Tech Talk: OrthoLite X40 sets an industry standard for high-rebound insole technology with an elasticity rating over 40 percent, for maximum performance and comfort underfoot. The X40 is OrthoLite’s performance running insole selected by footwear brands most often.
Hero Factor: “The durability and lasting performance of X40 was recently validated through durability testing at Heeluxe Labs. In the test, insoles executed at a projected mileage of 5,000 miles before they started to lose significant performance properties. The proven durability of X40 not only extends performance of the shoe to the runner, it also extends the life of the shoe.”
– C.B. Tuite, chief sales officer, OrthoLite
Tech Talk: New heading into 2024, the Metpad is a dynamic arch support insole with a deep decoupled heel cup that wraps and locks the foot into place for stability, less fatigue and the right fit. Flexible support underfoot adds comfort. Shock absorbing cushioning from heel to toe relieves stress on joints. MSRP $59.95.
Hero Factor: “Because Currex provides insoles for over a dozen different activities, we’re constantly evaluating trends in multiple markets. The growth around the sport of pickleball certainly has our team’s interest.” - Stephen Pifer, director of marketing, Foundation Wellness
Saluber / H480 Series
Tech Talk: All full-length Saluber insoles offer support and protection from impact. The H480 series is for runners looking for the lightest weight and thinnest insoles. Arch supports are built with a scaphoid pad to provide comfortable support without flattening out, while a cutaway heel design with a double layer of PORON promotes full contact between foot and orthotic insole, providing extra impact protection (for heel-strikers). MSRP $85-$108.
Hero Factor: “The top cover material used in Saluber insoles is ‘Alcantara,” an Italian manmade microfiber that has the luxurious feel and comfort of soft suede. Alcantara is temperature neutral, absorbs moisture and perspiration without becoming slippery, resists abrasion and sliding in the shoe, and it’s highly durable.” – Marc Goldberg, owner, Bonapeda Enterprises