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Xero Shoes Adds New VP Product Development


Colorado-based natural movement footwear brand Xero Shoes has hired John Wadley as VP of Product Development. Wadley joins Xero from Altra, where he spent 10 years, most recently as Director of Product Innovation and Sustainability. 

Founded in 2009, Xero Shoes makes performance and casual footwear built with a “foot-first design.” Wadley will lead Xero Shoes’ product development staff, liaising with the brand’s Product Design, Product Management and Operational team to continue innovating the brand’s growing line of barefoot-inspired footwear. 

“Xero Shoes is growing at an impressive rate, and I’m excited to inject fresh, innovative ideas and solutions to capture new and retain existing customers who love natural movement,” says Wadley. “The brand has so much potential and I’m looking forward to using my expertise in product development and innovation to elevate their classic and new footwear styles.”

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Oct 19, 2022


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