Work It: New Offerings from Ariat, Michelin
We put two new work boot lines under the spotlight: Michelin’s new collection by Rocky Brands and Ariat’s line that focuses on women.
Pictured above right: A new collection of Michelin safety footwear, designed and distributed by Rocky Brands, is available at retail now. The line includes the new Latitude Tour collection ($125-$135) as well as four new styles in the HydroEdge collection ($160-$188). Latitude Tour footwear features a breathable mesh upper, a removeable Orthoframe insole with memory foam and the oil- and slip-resistant rubber outsole with the Michelin Latitude Tour tire tread pattern. HydroEdge styles feature full-grain leather uppers with waterproof protection and a non-marking, oil- and slip-resistant rubber outsole with the Michelin HydroEdge tread pattern.
Pictured above left: Ariat has launched a new women's work line, including industrial work boots built specifically for women. The Casey 6” Metguard Composite Toe Work Boot is a Fall ’20 women’s style featuring a full-grain leather upper and an outsole traction system. A Round Toe Lacer style is set to deliver later in the season.
In case you missed it — Read our coverage of the work boot category in the August issue of Footwear Insight here.