Wolverine Worldwide Sets Succession Plan
Wolverine Worldwide Sets Succession Plan
Brendan Hoffman, president and a director of Wolverine Worldwide, the parent co. of Merrell, Saucony and Sperry, among other labels, will become CEO of the Rockford, MI company at the end of 2021. He will succeed Blake Krueger, WWW’s CEO since 2007 and Chairman since 2009. Krueger, 67, is set to move into a newly created position as Executive Chairman.
Before joining Wolverine last September, Hoffman, 52, was CEO of publicly traded Vince Holding Corp., a global contemporary fashion brand. His prior roles include CEO and President roles at The Bon-Ton Stores, Lord & Taylor and Neiman Marcus Direct.
Over the last nine months, Krueger and Hoffman have worked together to leverage the global reach of Wolverine’s extensive brand portfolio, navigate impacts from the COVID-19 pandemic and position the company for post-pandemic growth. One near-term objective is to get WWW’s annual ecommerce revenues to $500 million, doubling the 2019 level.
%20(1).jpg)
.svg)