Wilson Sporting Goods Partners With YMCA
Wilson Sporting Goods has entered into a three-year national partnership with the YMCA of the USA (Y-USA) that provides $500,000 in funding each year for kids living in underserved areas to have access to sports.
Wilson and the YMCA started their partnership last month in Chicago, Wilson’s hometown, with the YMCA of Metropolitan Chicago. Together with The Dreamville Chi-League powered by Wilson, Wilson hosted three youth clinics led by local trainers and Chi-League organizers and a Townhall at the South Side YMCA.
“We are excited to partner with the Y to continue to grow our sport community,” says Kevin Murphy, GM of Wilson Team Sports. “By harnessing the power of play, we can bring kids into our Wilson family even younger and expose them to all of the opportunities sports can unlock, both on and off the court or field.”
“For generations, YMCA youth sports programs have helped children and teens learn how to become and stay active, gain confidence and develop the behaviors of a good sport and teammate,” adds Kevin Washington, president and CEO, Y-USA. “This partnership with Wilson will help YMCAs extend these opportunities to young people in marginalized communities who might not otherwise have access to them. I am grateful for Wilson’s generous support of the Y and excited about the positive impact we can make in communities together.”
Wilson’s programming with the YMCA is expected to reach three markets per year with Los Angeles and Cleveland planned for the coming months.