A new men’s collection from the Revitalign brand was introduced last month, featuring the same orthotic technology as the brand’s women’s products. There are three casual styles—the Brewster, Dundee, and Siesta—in the initial men’s assortment. In early 2023, Revitalign will introduce men’s versions of popular women’s sandals, the Yumi and The Kholo.

Waco Shoe Company designs, develops, and sells Revitalign lifestyle footwear for all-day comfort that its built around its research-based orthotic-driven insole. Long before Revitalign became a brand, explains co-owner Jeff Antonioli, New Balance sandals used Revitalign technology to increase comfort, quality, and support in their product. The current Revitalign brand was born in early 2015 through work with Dr. Geoffrey Alan Grey, founder of the HEELUXE Shoe Testing Lab in Santa Barbara, California.

The company’s distribution strategy for its men’s line (all three new men’s styles are priced under $100) will align with its business model for its women’s styles. However, while women’s styles will be updated regularly to stay trend relevant, the men’s offerings will stay in stock season after season in staple colors.