Kevin Bailey has been named Global Brand President, Vans. Bailey will continue reporting to VF’s Chairman, President and CEO, Steve Rendle and serving on the company’s Executive Leadership Team.

His new role at Vans marks Bailey’s return to the brand after holding several enterprise leadership roles at VF. Bailey was Vice President of Retail for Vans when the brand was acquired by VF in 2004. He was later appointed as President of Vans, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion.

“Kevin brings a deep level of knowledge and understanding of the Vans brand, its consumer, and the global business to this role,” said Rendle. “He will work closely with the Vans leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth.”

Bailey has held a series of roles during his 17 years at VF. He most recently served as VF’s President, Asia-Pacific Region and Emerging Brands. Previously, Bailey served as President of VF’s Action Sports Coalition, and the company’s Canada, Mexico, and Central/South America businesses.

Bailey replaces Doug Palladini, who served as Global Brand President of Vans  since 2016.