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UGG Spring Campaign Stars Cher

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The Spring 2022 “FEEL” campaign from Deckers-owned brand UGG stars Cher, featured in UGG styles such as the Classic Mini and Coquette.

Building off the idea that “UGG has always been an emotional brand because of how it makes you Feel,” the brand explains that the “FEEL” campaign is an ongoing series of authentic stories from icons who “make us feel.” The campaign has previously featured stars such as Kareem Abdul-Jabbar and Iman.

View a video clip from the campaign below: