Under Armour is strengthening its partnership with NBA superstar Stephen Curry with a new long-term deal that will extend beyond Curry’s playing days.

Curry first signed with Under Armour in 2013 and has released 10 signature shoes with UA since then. In 2020, Under Armour launched the Curry Brand. The enhanced partnership gives Curry the title of president of Curry Brands, and signals an intention to invest and further grow that brand. The deal also includes increased funding for community impact efforts.

"Stephen is one of the greatest talents of our generation," stated Kevin Plank, executive chair and brand chief, Under Armour. "He is an integral part of the Under Armour family, and we are excited and inspired by this next stage in our partnership. At his core, Stephen embodies what it means to be an Under Armour athlete, and we feel fortunate to take the next step with him in continuing to empower those who strive for more, together."

Curry, a two-time league MVP, who has won four NBA championships with the Golden State Warriors, stated, “In 2013, Under Armour bet on me and I bet on them, and I'm all in on taking this next step together."