Founder Sport Group has brought on industry veteran Todd Lamb as VP–business development and bookstore channel, where he will identify and pursue new revenue opportunities, expand existing customer partnerships and direct the bookstore channel of business.

Lamb joins Founder from Under Armour, where he spent 16 years helping launch the brand into various North American markets, accelerating revenue growth within multiple channels and leading the North American Commercial Sales group in the team sporting goods and corporate channels. He also held various product and sports marketing leadership roles during his time with UA. Prior to that, Lamb directed the sports marketing and sales teams at Russell Athletic.

“We feel very fortunate to have Todd join our team,” says John Anton, CEO of Founder Sport Group. “Todd’s customer-centric approach, coupled with his deep industry relationships, will enable Founder Sport Group to both expand existing partnerships and capitalize on new growth opportunities.”

Lamb earned his undergraduate degree from Duke University, MBA from The Fuqua School of Business at Duke, and played professional baseball after college in the Atlanta Braves organization.

“I am truly honored to join the Founder Sport Group leadership team,” says Lamb. “I have long admired Founder’s commitment to best-in-class customer service and their ability to offer innovative, high-quality products at price points that are accessible to all. Their recent investments in technology will further enable Founder Sport Group to provide superior solutions to help customers drive growth.”