In arguably one of the more successful pairings in the team sports business, Sports Inc. and OrderMyGear (OMG) have renewed their multi-year partnership that designates OMG as the official technology provider of the sporting goods buying group. Under this agreement, OMG continues as Sports, Inc.’s preferred provider of online team stores and group ordering for members. This extension enables Sports, Inc. team dealers to leverage OMG’s technology to expand their digital presence.

“We have been collaborating closely with Sports, Inc. and its member dealers for almost 20 years. I am thrilled to extend our formal partnership as Sports Inc.’s preferred technology partner through 2025,” says Matt Kaplan, president of OrderMyGear. “OrderMyGear and Sports, Inc. share a common vision for the future of sporting goods and we are ecstatic to work together to transform the way team dealers sell to teams and groups. We aim to make the process effortless and convenient for dealers and their customers.”

Sports, Inc. is the largest team buying group in North America and now has more than 200 accounts with OMG. While the two companies have a long-lasting relationship, this renewed partnership aligns with Sports, Inc.’s commitment to delivering service for independent sporting goods retailers to grow their businesses, according to a statement from the buying group.

“Sports, Inc. is very excited to continue strengthening our partnership with OrderMyGear,” adds Travis Elam, CEO of Sports, Inc. “Through our renewed partnership with OMG, the Sports, Inc. team dealer network will continue to be innovative and successful. OMG has proven they are committed to the Team Dealer industry and we look forward to the solutions they come up with next.”