Upping its ball game even after losing the NBA license earlier this year, Spalding has developed a new TF line of performance basketballs engineered for professional, collegiate and high school leagues along with recreational and outdoor use. As part of the launch, Spalding tapped brand ambassador Damian Lillard to star in a campaign focused on his love for the game.

In 1992, Spalding developed the first-ever basketball made with composite leather material, the TF-1000, making the game more accessible to all players. Now the Spalding TF line is structured for use from outdoor to indoor, featuring rubber, composite leather and genuine leather basketball options. The Spalding basketballs that carry the TF shield are made with exclusive materials engineered for performance.

The TF line will be used in more than 20 high school state adoptions, NAIA, NJCAA, NCAA Men's and Women's Conference Championships for the B10, ACC, A10, MAC, and Big South, in addition to international leagues and federations, such as the Turkish Airlines EuroLeague. TF basketballs will also be the focus of Spalding's grassroot engagements, such as the Pangos All-American Camps, AAU World Championships and the Lakepoint, Hoophall Classic.

"Each basketball in the Spalding TF line is designed with the athlete's performance at the forefront of our innovation," says Tadd Reilly, Spalding VP–marketing, global basketball. "From exclusive materials to the Spalding Shooter's Seam construction, Spalding TF basketballs are engineered so you can play your best at any level of competition, anytime, and anywhere."

Portland Trail Blazers point guard  Lillard, who has been with the brand since 2016, will be the face of the TF basketball campaign. The campaign highlights Lillard’s love for the game.

"Since my childhood in Oakland, Spalding TF basketballs have played a significant role in my basketball journey," says Lillard. "From the moment you pick up a Spalding TF ball, you can tell it's just built different — from the grip to the quality of the material. I'm excited to continue to work with Spalding to create the best basketballs in the world."

The core TF line of basketballs range in price from $24.99 to $149.99.