Skims Is Official Underwear of the U.S. Olympic Team
With the Tokyo Olympics about to take center stage, one brand that is involved but will hardly receive any exposure at all (hopefully) is Kim Kardashian West’s shapewear brand, Skims, which is providing the official underwear, loungewear and pajamas for female American athletes.
“Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad,” Kardashian West wrote on Instagram in announcing the Olympics partnership. “When I received the call inviting Skims to be a part of @TeamUSA, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle.”
Of course, Kardashian West has her own Olympics connection already – her stepfather, Caitlyn Jenner, won a gold medal in the decathlon event at the 1976 Olympic Games as Bruce Jenner.
The Skims Olympics line, which is available for online purchase by non-Olympians this month, comes in a wide range of sizes and skin-tone colors. There is no word if it will be made available to team dealers though.