Our friends at the Sports & Fitness Industry Association (SFIA) have compiled an excellent list of what a number of companies are doing in response to the COVID 19 Pandemic. Below is a sampling of their list:

ASICS

‍Asics has opened access to the Asics Studio at-home workout app to anyone free of charge as part of its response to COVID-19.

Bauer

‍Bauer, the hockey equipment manufacturing company, has shifted its focus from equipment that serves players on the ice to materials such as masks and shields for medical professionals as the world fights the coronavirus pandemic.

Diamond Kinetics‍

Diamond Kineticslaunched its DK – Play at Home Initiative. It is encouraging social distancing recommendations and have adapted a technology allowing baseball/ softball players to practice at home just as effectively as they could with their team. This will be a free 3-month subscription, allowing any hitter or pitcher to hone their skills. Along with this, they are offering discounted prices to anyone that has been affected by COVID-19.

Emblem Athletic‍

The SFIA Start-Up Challenge finalist, Emblem Athletic, has transitioned manufacturing from apparel to masks. They have donated a shipment of 1000 surgical masks this week, as they continue to manufacture more.

Fanatics & MLB‍

The Fanatics and MLB partnership is repurposing. Fanatics has halted jersey production efforts and is repurposing its manufacturing plant to immediately begin making masks and gowns. The masks and gowns will be made with the exact same jersey fabric that the players wear on the field.

Hanes‍

Hanes is retrofitting factories to make masks to combat the aggressive spread of novel coronavirus. The company confirmed it was pairing with the government to make masks for health care workers on the front line of fighting the disease.

Keen‍

Keen, an American footwear company, has pledged 100,000 pairs of shoes ($10,000,000) to the brave people fighting COVID-19 on the frontlines.

New Balance‍

New Balance has committed $2 million in non-profit grants in response to the COVID-19 pandemic to support local, regional and global communities. The funds will be allocated to the following organizations: Global Giving, No Kid Hungry The Boston Resiliency Fund, Groundwork Lawrence, Good Shepherd Food Bank in Maine, the St. Louis Area Foodbank and many others.

Nike‍

Nike has donated $15 million to COVID-19 response efforts worldwide, as well as further supporting where Nike employees live and work by pushing for a two-to-one match for any donations to support COVID-19 responses on both a local and international scale. Nike has also pledged an additional $1.6 million to help local organizations meet immediate needs, such as food assistance and medical care.

Physical Activity Alliance‍

The Physical Activity Alliance has created a list of all the free health and fitness resources available during this time. These resources range from free online, at-home workout programs provided by gyms, kids activity ideas and videos, athletic skills and training, and so much more.

SanMar‍

SanMar, the Seattle,WA-based apparel and accessories supplier, is part of a coalition of U.S. apparel companies working with the White House to build a supply chain to produce millions of much-needed face masks. These masks will be distributed by the federal government to support hospitals, health care workers and others battling the spread of the COVID-19 virus.

Sports Engine‍

SportsEngine is providing must-see information and tips to keep children healthy and active amongst this pandemic, while following isolation rules that have been implemented. SportsEngine is also providing programs and applications to facilitate and encourage activity at home.

Under Armour‍

Under Armour has donated $1 million to Good Sports’ efforts in supplying youth leagues with sufficient equipment, footwear and apparel. This will be implemented after users join Under Armour’s 30-day fitness challenge on their MyFitnessPal and MapMyRun applications. In addition, Under Armour has also donated $1 million to Feeding America to help their efforts in supplying hunger relief to those affected by school closures and quarantine measures. In addition, to support the University of Maryland Medical System’s 28,000 health care providers and staff, Under Armour is manufacturing and assembling face masks, face shields and specially equipped fanny packs, and is also exploring fabricating hospital gowns for the statewide medical system.