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Score Sports Acquired By Brand Velocity Group

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Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment, was recently acquired by Brand Velocity Group (BVG).

Score, which is based in Wilmington, CA, was founded in 1975 as a provider of affordable, quality soccer uniforms. It now describes the company as a “top multi-sport uniform and equipment company serving athletes of all ages across a range of sports including soccer, basketball, baseball/softball, flag football, and volleyball.”

In a release announcing the acquisition, BVG says that Score has started to leverage BVG’s specialty brand marketing agency relationships and has tapped its sports and entertainment network to create accretive partnerships with athletes, teams, leagues, celebrities, and other businesses.

“We’re extremely excited to join Score’s team of dedicated employees who every day amplify youth sports participation across the country,” says Austin Ramos, founding partner, BVG. “Our investors and strategic partners are all fully aligned with Score’s mission and we are especially grateful for the support of our athlete investor group who will play a key role in further building Score’s visibility within their respective networks.”

To support Score, BVG has tapped investors, including abrdn and Ocean Avenue Capital Partners, and individuals including Carmelo Anthony, Nolan Arenado, Andre Drummond, Steve Hutchinson, Carli Lloyd, the Manning family (Peyton, Eli, and Cooper), Weston McKennie, DK Metcalf, Khris Middleton, Kelly Olynyk, Marcus Smart, Tim Tebow, Isaiah Thomas and Klay Thompson.

Score now has access to BVG’s operating expertise and focus on enhancing company culture through its programs, including Share the Gains where it allocates 10 percent of its carried interest earnings to Score employees to participate as equity holders in the financial success of the company. Incremental to BVG’s carry contribution, over 20 percent of limited partners have reserved a portion of their anticipated profits to Share the Gains.

“It was clear from our first meeting that BVG knows our industry and shares our company’s core values,” adds Kevin Mahoney, president and CEO of Score Sports. “Our mission has always been to create access to youth sports opportunities nationwide, all while providing unmatched service to our customers and community-based partners. BVG’s involvement will only enhance that mission.”

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Oct 6, 2022

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