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Russell Athletic Signs NIL Deal With Softball Star


Jumping feet first into the Name, Image and Likeness (NIL) game, Augusta Sportswear and its Russell Athletic brand have entered into an NIL player partnership with All-American NCAA champion softball player Tiare Jennings.

“We are thrilled to partner with a player and person the caliber of Tiare,” says David Goerke, SVP–marketing and product development at Augusta. “She is such a well-rounded and amazing player; better yet she inspires thousands of young players to carry themselves the way she does, while winning championships along the way. 

Our new partnership is the perfect fit for Russell Athletic and all of the Augusta Sportswear brands.” 

“I respect the history and tradition of Russell Athletic and am super excited about the investment they’re continuing to make in softball and female athletes,” adds Tiare.  

Russell Athletic is one of six athletic apparel brands (along with Holloway, Pacific Headwear, Augusta Sportswear and High Five) in the ASB portfolio. “We are committed to offering the best line-up of stock and custom head to toe softball uniforms and apparel to players and at all levels,” adds Goerke.