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Russell Athletic Partners With Alphabroder

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Russell Athletic has entered into a partnership with Alphabroder, the distributor of imprintable sportswear and accessories in North America. Through this partnership, an assortment of core styles from Russell Athletic will be available at five distribution centers between California, Texas, Illinois, Pennsylvania, and Georgia.

“The partnership with Alphabroder makes our brand even more accessible to team dealers, promotional products distributors and decorators across the country,” says Ricardo Aranda, VP–activewear at Russell Athletic. “We’re excited about the brand’s potential now that Alphabroder carries all three of our major activewear brands, including Russell Athletic, Jerzees and Fruit of the Loom.”

“We welcome Russell Athletic to our family of brands and look forward to making their most coveted athleisure styles available to everyone,” adds Marc Held, senior VP–sales at Alphabroder.

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