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Running Category in the Spotlight


The Running Event trade show is taking place this week in Austin, TX. The three-day event, which brings together running brands and retailers, began yesterday with conference sessions, including a keynote speech from Olympian and Saysh brand founder Allyson Felix. Our editorial team is at the trade show this week hunting down the best new products and learning about trends for 2023.

Here are a few new running shoes we have our eye on already:

Topo Athletic / MTN Racer 3

This performance-tuned trail runner and racer is built for long and fast runs on technical terrain. Its mesh upper offers a breathable and secure fit, and the midsole features Topo Athletic’s new ZipFoam formula for a soft, light and responsive underfoot experience. The 33 x 28 mm (5 mm drop) platform offers cushioning and protection, and the shoe is designed to promote a fast transition for a smooth and comfortable ride. Available in May 2023, retailing for $150.

Brooks / Hyperion Max

Featuring Brooks’ lightweight nitro-infused DNA FLASH cushioned midsole for energy return/adaptability, the Hyperion Max is a neutral/speed shoe for long, fast workouts. It has a Green Rubber outsole and a 3D Fit Print stretch woven upper. It features Rapid Roll technology: The unique curving of the heel and toe is designed to propel the wearer forward for fast transitions. Substantial midsole foam helps absorb impact. Available in January, MSRP $170.   

Skechers / GOrun Speed Beast 

With its high-performance cushioning and speedy attributes for race day, the GOrun Speed Beast is an ultra-light racing shoe designed with running economy in mind. It features Skechers Hyper Arc tech, promoting efficiency in each stride. And it introduces the brand’s new Hyper Burst Pro, a highly responsive, ultra-lightweight, durable, and resilient TPU cushioning. A patent-pending carbon-infused forefoot plate offers stability and energy return. Launching in February 2023.

Vimazi / Z40

This new brand’s unique approach — making “pace-tuned” shoes — means each of its six styles is engineered to perform best within a certain pace zone. The Z20, for example, is designed and tuned for elite marathoners (4:30-5:30 minutes per mile), while the Z40 (pictured) is tuned for runners whose pace is 6:15-7:45 minutes per mile. Vimazi’s patent-pending tech aims to deliver optimized cushioning and propulsion efficiency for every runner, on every run. The shoes will retail for $175.