Riddell and USA Football, the sport’s U.S. governing body, recently extended their partnership with a new three-year agreement that makes Riddell the official protective equipment partner of USA Football. As part of the deal, Riddell will continue to advance youth football by helping support USA Football’s annual grant program, which will award up to $2 million in equipment and other resources in 2023.

USA Football and Riddell first partnered in 2009, Riddell’s first such deal with a sports U.S. governing body. Since 2006, in partnership with Riddell, USA Football has awarded more than $17 million in grants to youth and school-based football programs.

“We’re pleased to renew our partnership with USA Football as part of our continued commitment to growing and improving the game with our industry-leading protective equipment and innovations,” says Riddell president and CEO Dan Arment. “Our partnership, which extends more than a decade, continues to enhance the football experience for athletes and their families as we work in tandem to promote the latest in smart helmet technology and inform the community about reconditioning services, educational programs and coaching techniques.”

“As an industry leader in player protection, Riddell is a vital member of the football community,” adds USA Football CEO Scott Hallenbeck. “We’re proud to continue our long-standing relationship with Riddell. Through our partnership, we have delivered thousands of pieces of protective football equipment to youth programs across the country. Our shared commitment ensures young athletes can enjoy the game of football with industry-leading equipment.”