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RIA’S Runchella Set for Late September in Denver


The Running Industry Association (RIA) plans to host an in-person industry event called Runchella this September.

Described as a social symposium with a core goal of reconnecting with industry peers in the specialty run channel, “Runchella” is scheduled to take place at The Curtis Hotel in downtown Denver from Sept. 27-29. Besides social aspects, Runchella will also offer attendees educational content through informational sessions and peer discussions on trending topics.

“Runchella is all about putting lockdown in the rearview and reconnecting in a fun, relaxed setting,” commented Terry Schalow, RIA Executive Director. “No sales presentations, just many opportunities to socialize as well as learn about business best practices on a variety of subjects. Results from a recent survey we did shows that peer connection is one of the most compelling member benefit, so we are continuing to provide ways for our members to engage and learn from each other.”

Registration for the event opens this month.

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