The Running Industry Association (RIA) will host Runchella 2022 in Chicago this May.

The in-person event, open to RIA members, will be held May 16-19 at the Westin Michigan Avenue. Runchella 2022 is designed for owners, buyers, key staff and brand personnel in the run specialty channel.

The event will focus on professional development and connecting with brands. According to the RIA, Runchella’s programming will deep dive into relevant business topics in workshop settings, peer sharing sessions, and collaborative meetings with brands. Each session will be geared towards either buyers and brand account representatives/channel managers, marketing personnel or owners/general managers.

“We are taking the best elements from our 2019 KICK Show and last year’s Runchella to create a not-to-be-missed spring summit, designed specifically for RIA members,” stated Terry Schalow RIA Executive Director. “With 30 top brands in the mix and spots for 150 retailers, it is going to be an intimate and informative event, where attendees will get hands-on learning opportunities with the newest and most innovative business platforms. Our goal is to ensure that everyone leaves smarter and more inspired than when they arrived.”

In addition to programming, Runchella will feature social gatherings like daily group runs, an opening night panel discussion and industry party.

Registration for Runchella 2022 is open now. More info: https://runningindustry.org/runchella