Reebok x Global Citizen Collaboration
Reebok x Global Citizen Collaboration
Authentic Brands Group is teaming with Global Citizen, an international advocacy organization, on an initiative it says is designed to “encourage consumers to activate their purchasing power and drive change toward the most urgent issues facing humanity and the planet.” Reebok will be the first of Authentic’s brands, followed by Aèropostale, Nautica, and Lucky Brand, to launch a Take Action collaboration. Reebok x Take Action will debut in October across Reebok stores, key retailers, reebok.com, and globalcitizen.org.
The collab will appear across a series of co-branded product collections, marketing activations and donation round-up programs over the course of the long-term partnership, which was announced earlier this year. It will aim to drive awareness towards brand purpose and Global Citizen’s mission to end extreme poverty.
The capsule collection will feature Reebok’s most iconic footwear silhouettes, as well as apparel and accessories for men and women.
%20(1).jpg)
.svg)