It seems as if the Reebok brand just won’t go away. After being acquired by Authentic Brands Group (ABG) from Adidas in August, the brand recently announced a new strategic partnership with the JD Group (JD) that assures that JD will carry Reebok apparel and footwear in more than 2800 of its company-owned stores and websites.

The agreement covers all the banners in the JD Group in North America and Europe, including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone. Products will be sourced from Reebok Design Group (RDG), the global brand hub for Reebok based in Boston.

JD anticipates the rollout of an expanded Reebok assortment across its banners to begin in Fall 2022. The partnership between ABG and JD is non-exclusive and the first in the regions. Reebok will continue to be sold in all current channels, including direct-to-consumer, and other wholesale accounts across North America and Europe.

“It’s an honor to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values,” says Jamie Salter, founder, chairman and CEO of ABG. “JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer.”

“Reebok is an iconic global lifestyle brand with strong resonance across all JD channels and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen Z audience,” adds Peter Cowgill, executive chairman of JD. “Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximizing Reebok’s potential by building on the brand’s incredible heritage.”

The sale of the Reebok brand from Adidas to ABG is expected to close in the first quarter of 2022.