Taking a major leap into the digital world, Rawlings Sporting Goods has made its first entry into the Web3 world. This new digital venture marks the first of its kind for the long-established baseball and softball brand, with the project centering around its most well-known product category of baseball gloves.  

This summer, Rawlings will be producing 461 physical asset non-fungible tokens (NFTs), spread across four tiers of rarity, with physical baseball gloves tied to each NFT. These rare, limited-edition Rawlings gloves were designed and manufactured exclusively for the Primus NFT project, never to be reproduced. By purchasing one of the NFTs, the buyer will be able to exchange their NFT for their physical glove, and they’ll also gain access to exclusive future offerings from Rawlings. As part of the Primus NFT project, Rawlings is also opening a Rawlings Discord server to interact with the brand, share additional information about the launch and give fans the opportunity to earn early access to the PRIMUS NFT launch. 

“The Rawlings brand is always looking to evolve and after 135 years we are excited to be entering a new digital realm creating NFTs tied to physical gloves, resulting in a one-of-a-kind experience for NFT holders,” says Dylan Kavanagh, VP–digital marketing for Rawlings. “It’s been an exciting journey finding an opportunity to tie together the digital and physical worlds we live in. This launch also enables us to provide more tangibility and authentication for what we already know is an expansive glove collecting market while opening a new platform for conversation and community with our Rawlings Discord server.” 

The rarest tier is an NFT featuring a single edition, one-of-one glove that was designed by New York Mets shortstop, Francisco Lindor, and was worn in the July 27 game against the New York Yankees. This glove and corresponding NFT will be auctioned off, with the proceeds going to charity. 

The Rawlings Primus NFT collection will drop later this summer. More information will be made available closer to launch at Rawlings.com/NFT.