Solidifying its position in the fast-pitch softball market, Rawlings recently entered into a multi-year agreement with the Women’s Professional Fastpitch (WPF) league to become the exclusive helmet brand worn in all games by WPF teams throughout the season.

The partnership will enable Rawlings to conduct on-field research with WPF players for future research and design within the helmet category. Rawlings will also be able to market to WPF customers digitally as well as at in-person events.

Each WPF team will wear Rawlings’ Mach Hi-Viz helmet and face mask during games beginning this month. According to the company, the helmet provides a “30 percent larger viewing window than traditional helmets.”

“Rawlings is proud to be a part of the continued growth in the sport of softball as evidenced by the successful creation and development of the WPF,” says Mark Kraemer, director of Sports Marketing at Rawlings. “We’re excited to bring some of our new cutting-edge helmet technology to the WPF as these athletes embark on their professional playing journeys.”