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Pop Warner Enters Into Two Partnerships

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As it looks to get kids back on the football field this fall, Pop Warner Little Scholars, the nation’s oldest and most prominent youth football, cheer and dance organization, has entered into two partnerships aimed at making the player and fan experience a little better and safer.

First, Pop Warner and Sideline Gear, a portable stadium chair manufacturer, have started a three-year partnership, which will run through 2022.

Under the new partnership, Sideline Gear becomes “The Official Stadium Chair Provider of Pop Warner,” an exclusive category. The agreement is part of Pop Warner's ongoing initiative to partner with companies that ensure a positive experience for all involved in the Pop Warner community, including spectators.

Sideline Gear provides ultra-padded stadium chairs so spectators can comfortably watch games from the sidelines. The chairs have a built-in carrying handle and sturdy grip, and weigh just 7.6 pounds, making it the lightest of its kind while supporting up to 500 pounds. Rubber strips on the bottom prevent the seat from sliding, and a built-in bleacher hook provides added stability when sitting on wooden or metal bleachers and easily pivots out of the way to sit on the ground.

“We’re excited about this partnership with Sideline Gear,” said Sam Mutz, Pop Warner Football commissioner. “It’s important to us that friends and families come out and support our young athletes and a partner like Sideline Gear helps ensure they enjoy their experience on the sidelines with comfortable seating.”

Next Pop Warner has named Strideline as its official sock partner through 2022. Strideline provides socks made from ultra-soft “memory yarns” that form to the foot, for superior comfort. The Air Vents and Compression padding give athletes the support and breathability needed in order to achieve peak performance.

Already available in retail stores throughout the country, including Nordstrom, Champs and Lids, Strideline socks will now be available as part of uniform packages through PW Authentic, an official division of Pop Warner, and at Pop Warner Regional and National Championships.