Point3, the apparel manufacturer, and the NBA Cleveland Cavaliers have entered into a three-year partnership to outfit all Cavalier Youth Programs. The deal comes following the Cavaliers having refreshed its brand identity this summer, which will be featured on all youth program uniforms during the upcoming 2022/23 junior Cavalier season.

“We’re thrilled about this new partnership with Point3,” says Scott MacDonald, senior director, Youth Development, Cleveland Cavaliers. “Their experience working with junior NBA and youth programs across the country made this choice an easy one for us. We’re excited to see our Cavs Youth Basketball participants repping the Cavs new brand identity on these innovative Point3 uniforms.”

Each year more than 15,000 youth basketball players throughout Ohio and beyond participate in Cavaliers Youth Basketball Programs, including Junior Cavs, Cavs Academy camps and clinics and Cavs Elite Tournaments, making the Cavs one of the most prolific youth basketball participation programs in the NBA.

“The Cleveland Cavaliers and everyone affiliated with their youth programs match our passion and commitment to putting a quality product on the court,” adds Point3 founder and CEO Michael Luscher. “It’s no wonder enrollment in Jr. Cavs programs is at an all-time high and among the top of all NBA programs nationwide.”