PHIT America
COVID-19

PHIT America Launches ‘50 Million Healthy Kids’ Campaign

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While America has screeched to a halt and is more sedentary than ever during the time of COVID-19, PHIT America is working on a long-term plan to create more active kids and future consumers for the team sports and fitness industry with its 50 Million Healthy Kids plan.

The first step of the 50 Million Healthy Kids campaign is to get One Million American Signatures on a simple online petition in support of having Every Kid Getting At Least 30 Minutes of Physical Activity At Least 3 Times a Week In School. Petition.PHITAmerica.org.

“When we talk to Americans, very few are aware that almost 50 percent of schools have eliminated physical education programs. And, many don’t have recess. In fact, they are shocked to hear this,” says PHIT America founder Jim Baugh. “Nearly every American will see the value of physical activity programs in schools and sign this petition. No matter what, we need to educate America on the inactivity issue that we face.”

PHIT America will utilize the One Million American Signatures on this petition in multiple ways as part of its 50 Million Healthy Kids plan. To start, it will send the results to school officials and eventually members of Congress. “And, when the long-term plan is rolled out, we are looking to pursue legislation, which will mandate Every Kid Getting At Least 30 Minutes of Physical Activity At Least 3 Times a Week In School,” says Baugh.

PHIT America is asking members of the team sports industry to sign the petition and then circulate it to their contacts. “How can anyone argue against this?” asks Baugh. “School physical activity programs are a huge influence on whether a kid is active…outside of school. Most important for the sports industry, we will create new participants and consumers in the sports industry.”

PHIT America is asking members of the industry to sign the petition and post on social media information about this campaign and link to Petition.PHITAmerica.org.