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Performance Footwear, Fueled by Running, Gains in Q2


Overall sales of U.S. footwear declined 5 percent to $10.3 billion in Q2, according to Circana, but the performance segment posted a 5 percent increase to $1.9 billion with running shoes responsible for 40 percent of its growth. Performance footwear sales increased in both dollars and units in the period ended June 30, driven by men’s and kid’s offerings. In the team performance footwear area, there were also sales gains in soccer, basketball, and American football.

Elsewhere, sales in the leisure footwear segment declined by 8 percent to $4.5 billion as casual sneakers continued to slow. But purchases of tennis- and basketball-inspired sneakers increased by 18 percent and 5 percent, respectively, Circana reported. Meanwhile, the fashion footwear segment suffered a 6 percent quarterly sales drop to $3.9 billion. Dollar sales for ballerinas and pumps grew 15 percent and 9 percent, respectively. Sales of drivers and loafers were up 18 percent year-over-year, and fashion sandal sales declined 9 percent due to wet, cooler weather around the U.S.