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Partnerships: Play It Again/USA Hockey; SquadLocker/rSchool

Photo courtesy USA Hockey.

Two recently announced partnerships should be of interest to team dealers.

Winmark, through its Play It Again Sports unit, is now the official resale partner of USA Hockey and also an official partner of the organization. Winmark will also serve as the presenting sponsor in multiple areas, including a nationwide equipment drive that is in development. The concept is for gently used hockey equipment to be collected and re-distributed in local programs across the United States.

The relationship provides Winmark with visibility across USA Hockey, including its digital channels, deepens its connection to local communities, and expands the growth in women’s hockey.

Winmark’s other franchised retail resale brands include Plato’s Closet, Once Upon A Child, Style Encore and Music Go Round.

SquadLocker has been named a service and apparel provider for rSchoolToday, a software solution company serving the K-12 market with an integrated suite of cloud-hosted software and mobile apps. Through this partnership, rSchoolToday will now integrate apparel fulfillment across its platform and its clients will be set up with digital storefronts to directly purchase spirit wear, sports uniforms and club apparel with no minimum order.

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Dec 16, 2021


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