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Nike Vet to Lead Foot’s Locker’s WSS Banner


Blanca Gonzalez, a 19-year veteran at Nike Inc., who most recently served as VP of North America Product Merchandising, is moving to Foot Locker, Inc. She will begin as SVP/GMM of WSS, the neighborhood-based retailer acquired by Foot Locker in 2021, on May 15.

At WSS, which generated $604 million in 2022 revenues from 115 stores and its online business, Gonzalez will be charged with building the talent and operational capabilities that will enable the business to reach $1 billion in annual sales.

“I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers,” Gonzalez said in a statement. “WSS has proved to demonstrate a high level of cultural awareness that honors and respects the richness of the Latino experience.”