It seems as if there is a news item concerning an acquisition by BSN Sports in every issue of Team Insight Extra and this week is no exception as the company is becoming very active as 2022 takes shape. This time it is BSN acquiring Nicklasson Athletic, based in New Ulm, MN.

Nicklasson was founded in 1946 by Henry Nicklasson and before the sale it was owned by Brad Wieland and Mitch More. More will join BSN Sports with the majority of its sales and support personnel.

As part of the deal, Nicklasson’s second storefront in Edina, MN, will transition into a BSN Sports’ regional sales office.

“Nicklasson’s longevity and success in supporting the growing regional youth, school and association athletic needs over the last 75 years is a testament to their commitment to doing right by their customers,” says Terry Babilla, BSN Sports’ president. “This prioritization of outstanding customer service aligns seamlessly with our core principles at BSN Sports and we welcome Mitch and our new teammates into the BSN Sports family.”

“Supporting multiple generations of athletes and coaches since Nicklasson’s founding has been a truly memorable and impactful experience,” adds More. “However, we are proud of this opportunity to continue our journey with BSN Sports and provide more products and services than ever before with the backing of a national company in BSN Sports.”