New Oboz Insole Serves a Dual Purpose
The BFCT O-Fit Plus insole will be available at Oboz retail partners nationally, including Public Lands stores, starting October 1, as well as online. The BFCT + OBOZ O-Fit Insole Plus retails for $30.
Black Folks Camp Too was founded in 2019 by Earl B. Hunter, Jr., a sales exec in the RV Industry. In 2015, Earl embarked on a road trip around North America with his 7-year-old son, Dillon. Along their journey, they explored the highlights of the continental US and Canada and visited 49 campgrounds, and saw only one other Black family during the entire trip. That experience drove Hunter, Jr. to found Black Folks Camp Too with a drive to remove fears, add knowledge, and invite “more” Black folks to camp, and enjoy the outdoor lifestyle.
“The work that Black Folks Camp Too has been doing is so important for the outdoor community to help welcome in new hikers and campers of all backgrounds,” said Rich Hohne, Oboz Director of Brand + Consumer Experience. “We hope that through this collaboration we can elevate the awareness of this great organization and encourage more people to get outdoors.”
The BFCT + OBOZ O-Fit Insole Plus features the Unity Blaze in each heel cup with the text “Put a little soul in your step” in the left forefoot area. The insole, designed to fit all types of footwear, is anatomically designed and maximizes stability and support with a medium arch and a deep cushioning heel cup. Two Poron Comfort pods in the heel and forefoot provide superior shock absorption and rebound.
“Everytime you put on your boots and see the Unity Blaze staring up at you, you know you are welcomed in the outdoors, and it serves as a reminder to welcome others,” said Earl B. Hunter, Jr., Black Folks Camp Too founder. “While that Unity Blaze may not be visible, those around you will know you are rocking it by how you are treating them and others.”