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New CEO for inov-8

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UK-based brand inov-8 announced that Mike Snell will join the business as its new CEO in October. Snell is currently serving as Commercial Director for supermarket chain Asda. Prior to that he was Chief Commercial Officer at UK fitness retailer Wiggle

For the last two years inov-8 has been led by its founder and interim CEO Wayne Edy who, after selling the business to Descente in 2015, bought it back again in 2020. Founded in 2003, inov-8 specializes in footwear, apparel and gear for trail and off-road running, hiking and fitness.

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