MLS and Adidas Renew Partnership
In one of the more successful and long-running partnerships in professional sports, Major League Soccer and Adidas recently signed a multi-year extension that continues Adidas’ role as the official supplier for the league, its clubs and youth academies. MLS and Adidas began their relationship at the league’s inception in 1996.
To support this partnership endeavor, Adidas will bolster key development efforts with MLS NEXT Pro and MLS NEXT. Together, MLS and Adidas will also launch inclusive initiatives to empower, support and inspire a future generation of players and fans ahead of the 2026 World Cup.
As part of the partnership, Adidas continues as the Official Sponsor, Footwear Provider and Apparel Provider of MLS and will recognize the best in youth soccer as presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI. Adidas will continue outfitting MLS clubs with all jerseys, footwear, training gear and sideline apparel and will also provide the official match ball for all MLS properties — including MLS NEXT Pro and MLS NEXT. The new agreement also includes additional investment in youth development and community activation.
“Adidas had been helping to drive the popularity of MLS and the sport of soccer in North America for generations and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup,” says MLS commissioner Don Garber
“We are very proud to be extending our partnership with Major League Soccer. It is incredible to see the growth and success of the league and soccer in North America and the work that has been done,” adds Adidas CEO Bjørn Gulden. “Soccer is an important part of our history and who we are at Adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”
This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as Major League Soccer entered its 28th season last month.